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by Linda Richardson : Changing the Sales Conversation: Connect, Collaborate, and Close

ISBN : #0071823654 | Date : 2014-01-07

Description :

PDF-71009 | CREATE BETTER, MORE EFFECTIVE CONVERSATIONS IN TODAY’S HYPER-DIGITAL WORLD In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying–and so are too many sales. Globalization, the explosion in competition, the slow economy, and fast-emerging technologies all have changed buying habits. Salespeople can no longer rely on the traditional sales me… Changing the Sales Conversation: Connect, Collaborate, and Close


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by Alex Nourouzi : Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)

ISBN : #1902566149 | Date : 1999-06

Description :

PDF-de70d | … Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)


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by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

ISBN : #0684864665 | Date : 2000-06-27

Description :

PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

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Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books) PDF




by Stephan Schiffman : Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books)

ISBN : #0071788700 | Date : 2012-01-05

Description :

PDF-8ef04 | Think like America’s #1 sales trainer―and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. In The Power of Positive Selling, Schiffman provides instruction, tips, anecdotes, and inspiration that are guaranteed to help you overcome negative thoughts, feel confident in any sales situation, and rema… Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books)


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Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books) by by Stephan Schiffman

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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books) PDF




by Jason G. Miles : Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books)

ISBN : #0071805567 | Date : 2012-10-30

Description :

PDF-d54b5 |  As a marketer, you can’t afford to ignore this amazing platform. Why should you start marketing right now on Pinterest? In a word: MORE. You’ll drive more traffic, get more customers, and make more money than ever!”Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using … Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network (Business Books)


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Consumed Rethinking Business Mindful Spending PDF 9310dde80

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by Andrew Benett : Consumed: Rethinking Business in the Era of Mindful Spending

ISBN : #023010178X | Date : 2010-07-06

Description :

PDF-3398c | As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the econo… Consumed: Rethinking Business in the Era of Mindful Spending


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Consumed: Rethinking Business in the Era of Mindful Spending by by Andrew Benett

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: Sustainability and Organizational Change Management

ISBN : #1138294861 | Date : 2017-06-18

Description :

PDF-b5199 | There is no bigger challenge for organizational change management in the contemporary world than achieving greater sustainability. The challenges associated with sustainable development are multifaceted, including criteria pertaining to the delivery of environmental, social, ethical and economic results. Creating sustainable value requires companies to address issues that relate to pollution and w… Sustainability and Organizational Change Management


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by Richard L. Lynch : European Marketing: A Strategic Guide to the New Opportunities

ISBN : #0749406461 | Date : 1992-07-30

Description :

PDF-d50e2 | The aim of this book is to alert the reader to the opportunities that exist within Europe and provide clear guidelines for developing and implementing an effective pan-European marketing strategy. Against a background of the key economic and political changes and the various European markets and cultures, coverage is given to identifying European customers, market segmentation, strategy options, t… European Marketing: A Strategic Guide to the New Opportunities


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European Marketing: A Strategic Guide to the New Opportunities by by Richard L. Lynch

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry PDF




by P. Donzé : A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

ISBN : #1137389060 | Date : 2014-04-08

Description :

PDF-b8be6 | This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury…. A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry


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New Lanchester Strategy Sales Marketing PDF 531f08849

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by Shinichi Yano : New Lanchester Strategy: Sales and Marketing Strategy for the Weak

ISBN : #1573210048 | Date : 1996-08

Description :

PDF-dc69e | The second volume of Shinichi Yano’s pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters include: product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics…. New Lanchester Strategy: Sales and Marketing Strategy for the Weak


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New Lanchester Strategy: Sales and Marketing Strategy for the Weak by by Shinichi Yano

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by Adrian Watts : Strategic Focus on Digital Interactive TV in Retail Financial Services

ISBN : #1843110709 | Date : 2001-05

Description :

PDF-098a3 | The rapid expansion of digital TV services in the UK in recent years, in advance of other countries, has exceeded all forecasts. Developing an iDTV offering, with transnational capabilities, is expensive but a powerful sales and marketing tool – if you are not currently established in the market you need to be. This report offers a guide to building and launching an iDTV solution for your business… Strategic Focus on Digital Interactive TV in Retail Financial Services


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Strategic Focus on Digital Interactive TV in Retail Financial Services by by Adrian Watts

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Cim Handbook of Selling & Sales Strategy (Marketing Series: Practitioner) PDF




by Jobber : Cim Handbook of Selling & Sales Strategy (Marketing Series: Practitioner)

ISBN : #0750631163 | Date : 1997-01

Description :

PDF-d6b3c | A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical work-based experience in sales as well as their knowledge of selling and sales strategy. A key feature of this book is the coverage of contemporary sales topics such as: key account management; telemarketing; trade marketing; relationship management; … Cim Handbook of Selling & Sales Strategy (Marketing Series: Practitioner)


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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably PDF




by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

ISBN : #0131856774 | Date : 2005-12-14

Description :

PDF-0744e | For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development…. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably


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Where Are Customers David Khazai PDF 46ac167cb

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Where Are The Customers? PDF




by David Khazai : Where Are The Customers?

ISBN : #1456497235 | Date : 2011-02-23

Description :

PDF-9164b | Independent retailers have been losing sales to big box stores and eCommerce websites for the past decade. This trend coupled with the recent economic climate has sent the pain level through the roof for traditional retailers. Where Are The Customers provide practical, hands on tools and advice for how retailers can create a sustainable competitive advantage and thrive in these challenging times… Where Are The Customers?


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[Pub.48URT] Where Are The Customers? PDF | by David Khazai


Where Are The Customers? by by David Khazai

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